GIRLSENSE.COM – A POSITIVE PLACE FOR TWEEN AND TEEN GIRLSFrom creating virtual fashion boutiques with “E-Boutique,” to

designing a unique line of clothing, over 11.8 million members have

become inspired, creating their own experience on the site.(WILMINGTON, DE) January 2008 – What started off as an educational

website for young children has evolved into

<>, one of the largest

online communities for tween and teen girls and other budding

entrepreneurs, to create fashion while learning about design,

marketing, economics and social marketing.

Most importantly to its creator, it’s a place where girls build

self-esteem while interacting in a safe, virtual community. “We

wanted a site that would be a positive influence and inspire girls to

inspire others, nurture their creativity, and encourage mastering new

skills by providing them with the tools and technology to express

their ingenuity,” says Cathy Glazer, creator and CEO. But even

Glazer did not imagine how creative members would become using the

site’s expansive, interactive features.

At the heart of is an online fashion community where

girls can design their own line of clothing, create and advertise

their own ‘E-boutique’, including designing and scheduling actual

banner ads for their boutique that run periodically across the site,

“shop” other boutiques, and collaborate with real designers that

offer their fashions via their own virtual boutiques to

members. also brings out the entrepreneurial spirit by

incorporating a number of free market principles. Members buy and

sell clothing to each other from their e-boutiques and run virtual

businesses. The members “purchase” clothing from each other using

virtual g-cents money, (no actual dollar value). Each boutique is

designed by a member as are the virtual fashions that are on

display. Once users have created their fashion line, they can save

them in their online boutique and share them with their friends via

e-mail. Additionally, members can set a price for each of their

designs that will appear in their e-boutique for others to purchase,

or just display. Popular fashions are purchased frequently lining

the designer’s piggy bank with lots of g-cents to shop at other


It’s left up to each member how involved they choose to be with

design and commerce. Members can receive actual business reports

from the site about their virtual traffic sales. For those more

interested in the design process itself, young designers are

delighted with numerous fabrics (patterns) available to design their

clothes using the “Cut Out” feature and a virtually limitless color


In addition to its focus on fashions, there are numerous other

activities on, for example members can create polls

that are posted on the site and responses are collected from other

girls all over the world or create comic strips and “haute” graffiti

using Graffiti Board software.

“GirlSense rocks because it gives girls (or boys) a chance to express

their creativity in fashion, designs and interior/exterior designing.

It also gives us a good business experience and is really inspiring,”

one member commented online recently. “That is what the site is all

about,” says Glazer. By the response from over 11.8 million members

around the world and growing, it looks like they succeeded in

capturing the joy of creativity.


StarNet Interactive produces GirlSense and strives to provide members

with on-line experiences that are safe, unique, innovative and fun.

GirlSense is COPPA compliant


compliance) requiring site operators to maintain the confidentiality,

security and integrity of all members’ personal information

12-years-old or younger. .



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