Fairbanks Daily News-Miner, Fairbanks, Alaska, 28 January 2007, Author offers predictions for what the future might bring
Some people seem to have a talent for spotting trends and predicting what the future of business will bring. Marian Salzman is considered to be one of the top futurists/trend-spotters in the nation. She is also the executive vice president of the advertising firm JWT and makes her living forecasting marketing trends.
She also claims that businesses who serve families will be in high demand, ranging from providing ways to keep them safe to offering strategies for homeschooling children. Homeschooling will continue to be popular and even parents who send their children to public schools will search for ways to foster their education after they get home.
I guess we’re ‘in,’ then?
Still, it’s probably a good idea to keep and eye on those businesses offering us all those “strategies.” As an Observer aticle about Ms. Salzman notes, …
And gossip is good. In a post-Enron world, where consumers are suspicious of the media and big business, we are far more likely to trust a friend to recommend a new bank or a car. So, Salzman insists, advertisers should be focusing on ‘buzz’ and positive brand-building, using gossipy, below-the-line techniques such as email, texting, flyers and chat rooms.
Homeschoolers talking to homeschoolers, would be my preference (no surprise) instead of the “trend” being driven by businesses shepherding newcomers into one “brand” of homeschooling or another.
posted by Valerie