In this particular case, Subway’s P.R. gaffe last year was not repeated this year. Last year, the sponsors specifically excluded homeschoolers in their writing contest and caused quite an uproar. “No home schools will be accepted” came off as a bit harsh and unfriendly.
There was such a rumble that a google search for “Subway contests” still calls up a front and center look at the 2008 threatened boycott.
This year’s contest has no mention of homeschoolers. Sometimes marketers realize that less is better.
Tags: home education, homeschool, homeschool marketing, homeschooling, Subway
This entry was posted on May 19, 2009 at 8:14 am and is filed under News-Commentary. You can follow any responses to this entry through the RSS 2.0 feed.
No mention of homeschoolers is a good thing
In this particular case, Subway’s P.R. gaffe last year was not repeated this year. Last year, the sponsors specifically excluded homeschoolers in their writing contest and caused quite an uproar. “No home schools will be accepted” came off as a bit harsh and unfriendly.
There was such a rumble that a google search for “Subway contests” still calls up a front and center look at the 2008 threatened boycott.
This year’s contest has no mention of homeschoolers. Sometimes marketers realize that less is better.
Tags: home education, homeschool, homeschool marketing, homeschooling, Subway
This entry was posted on May 19, 2009 at 8:14 am and is filed under News-Commentary. You can follow any responses to this entry through the RSS 2.0 feed.