First the breadcrumbs to provide a little background information:
- Omnicom:Â Omnicom Group (NYSE: OMC) is a strategic holding company that manages a portfolio of global market leaders. Our companies operate in the disciplines of advertising, marketing services, specialty communications, interactive/digital media and media buying services.
- Examples of advertising accounts:Â The Media Business:Â Unit of Omnicom Gets AARP Account (NY Times); Omnicom lands in political arena; GMMB lends candidates ad savvyÂ (Advertising Age via FindArticles.com)
Next the specifics:
- Big Lizards blog:Â It Takes A Village MeatheadHere in California, actor-director Rob Reiner has been caught red-handed diverting $23 million of taxpayer money to an ad campaign supporting universal, government-funded preschool — at the very time that a Reiner-crafted initiative that would set up universal, government-funded preschool began gathering the signatures necessary to get on the ballot.
Weintraub:Â The controversial preschool-for-all ad campaign paid for with public funds and timed to coincide with the unveiling of Rob Reinerâ€™s universal preschool initiative had its roots in a 2002 memorandum that laid out a detailed strategy for changing the publicâ€™s mind on the issue.
- Memo from GMMB:Â Strategic and Creative Direction for the Next PhaseStrategic Imperatives
– We must create demand by creating awareness of the problems caused by insufficient attention to the early years.
– We must portray “school readiness” as a means to an end, not an end in and of itself.
– Our priority targets are women, African Americans and Latinos.
– We must continue our efforts at parental education.
– We must explicitly make the case that all children would benefit from a greater state role in early education — not just lower income children.
– We must break the constantly reinforced impression that “education” starts at the age of five.Â
Key early benchmarks
– Increase the perceived need for California to do more to help children ages zero to five …
– Reduce the age at which people believe the state should offer organized education …
[all emphases added]
And the conclusion,Â for couples considering having children, or parentsÂ of babies, is that if the concept of universal preschool is accepted by voters who are persuaded toÂ approve of such programs, the age of compulsory attendance might be reduced.Â If that happens, parentsÂ would answer to the state as to why theirÂ totsÂ aren’t at school.Â And as for that, whyÂ not have state control of the influences onÂ new citizens beforeÂ the ‘birth to five’ limit?Â Do you really think it can’t happen here?